The digital transformation of sales and marketing expands well beyond a company’s own direct marketing strategy – or at least, it should. With the majority of global business flowing through indirect channels, it is incumbent upon manufacturers and distributors to extend their marketing strategy through and with their partner network.
At AscendX Digital, we use industry-leading automation and AI to deliver through-channel marketing as a service to enable manufacturers and distributors to immediately connect with more partners and more customers on their digital journey.
Through-channel marketing solutions (TCM Solutions) leverage AI and automation (TCMA) platforms to deliver sophisticated, integrated marketing initiatives to, through and with channel partners - at scale.
Integrated marketing campaigns include dynamic web content, email, social and search, enabling manufacturers and distributors to expand and control their messaging, ensuring brand compliance across hundreds or even thousands of partners, regardless of size or digital maturity, across regions, industries, and even around the world.
Gartner says marketers utilize only 58% of their martech stack’s potential.*
The AscendX Digital Marketing Suite for the Channel is a through-channel marketing managed service for manufacturers and distributors who want to amplify their marketing, and connect with more partners and more customers and drive more growth for everyone in the digital customer journey. No martech platform to purchase. You just pay for the services you use.
Watch the video to learn more.
Through-channel marketing as-a-Service enables manufacturers and distributors to rapidly implement an integrated channel marketing strategy. There’s no need to invest in another underutilized martech product. You and your partners get all the benefits of a complete through-channel marketing solution, while paying only for what you use.
Most TCMA platform owners struggle to fully utilize their investment. Resource inexperience, inefficient content development, and partner management are challenges to a fully executed strategy. If this is you, we can help. We assist with a wide selection of expert services to ensure your campaigns are executed and your partners are supported.
Exceeding the expectations of digital buyers is essential. We help companies build the necessary framework, processes, and competency to deliver the best product information everywhere, every time.
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1 Sirius Decisions, 20 Compelling B2B Channel And Partner Marketing Statistics
3 Jay McBain, via The Software Channel Partner Podcast, Dealing with a Rapidly Changing Channel Landscape
* Gartner says marketers utilize only 58% of their martech stack’s potential. Garnter Newsroom