Manufacturers and distributors can enable their partners to fully participate in the digital customer journey.
Onboard your partners and launch your through-channel marketing in as little as 60 days without impacting your existing marketing resources.
Through-channel marketing (TCM) leverages AI and automation (TCMA) platforms to deliver sophisticated, integrated marketing initiatives to, through, and with channel partners - at scale.
TCM is effortless for partners - they "set it and forget it". Vendors centrally manage marketing campaigns and messaging, driving new awareness, traffic and leads directly to partners. Brand compliance is maintained across the entire ecosystem.
TCM as-a-Service takes the burden off vendor marketing teams. Win the war on talent, get to market faster, pay only for what you use, and reduce your risk with TCMaaS.
If your partners are not online, neither are you.
Gartner says marketers utilize only 58% of their martech stack’s potential.*
The AscendX Digital Marketing Suite for the Channel is a through-channel marketing managed service for manufacturers and distributors who want to amplify their marketing, and connect with more partners and more customers and drive more growth for everyone in the digital customer journey. No martech platform to purchase. You just pay for the services you use.
Watch the video to learn more.
Through-channel marketing as-a-Service enables manufacturers and distributors to rapidly implement an integrated channel marketing strategy. There’s no need to invest in another underutilized MarTech product. Vendors and their partners get all the benefits of a complete through-channel marketing solution, while paying only for what is used.
Most TCMA platform owners struggle to fully utilize their investment. Resource inexperience, inefficient content development, and partner management are challenges to a fully executed strategy. If this is you, we can help. We assist with a wide selection of expert services to ensure your campaigns are executed and your partners are supported.
Through-Channel eCommerce (TCeC) is the next stage in the evolution of the partner go-to-market model. Vendors & distributors can deliver an eCommerce store application across their entire partner ecosystem. SMB partners can participate in the digital economy without the burden of a store, additional inventory, and online order management. Customers buy through vendor-controlled online stores, and it keeps buyers from straying to uncontrolled, third-party marketplaces.
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1 Sirius Decisions, 20 Compelling B2B Channel And Partner Marketing Statistics
3 Jay McBain, via The Software Channel Partner Podcast, Dealing with a Rapidly Changing Channel Landscape
* Gartner says marketers utilize only 58% of their martech stack’s potential. Garnter Newsroom