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Modern Through-Channel Marketing Services

Leveraging modern automation, AI, and industry best practices, AscendX Digital helps to digitally connect the channel ecosystem, enabling businesses and their partners to reach more customers and drive more business.

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The AscendX Digital Marketing Suite for the Channel

A complete through-channel marketing solution as-a-service that drives digital excellence, increases customer engagement, drives leads and grows revenue – automated and at scale 

explore how this can work for you

A complete solution. Fully managed and automated.

Dynamic Web Content

Integrated Email Marketing

Social Media Syndication

Icon: Channel Marketing Web Content

Centrally controlled vendor and solution showcase and landing pages syndicated on partner sites; with assets, video, and downloadable content for lead generation 

Social Media Syndication

Integrated Email Marketing

Social Media Syndication

Icon: Social Media Syndication

Automated social posts syndicated through partner social channels, elevating the partner’s digital presence, and driving traffic to vendor content on partner sites 

Integrated Email Marketing

Integrated Email Marketing

Co-branded Search Campaigns

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Automated Email nurture campaigns aligned with marketing content sent through partner accounts; driving traffic, and nurturing new and existing customers 

Co-branded Search Campaigns

Analysis & Business Intelligence

Co-branded Search Campaigns

Icon: Search Campaigns

Proprietary technology enables a single Google Ads campaign with multiple partners, driving lower funnel search to partners who are ready to fulfill demand  

Analysis & Business Intelligence

Analysis & Business Intelligence

Analysis & Business Intelligence

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Automated and custom reporting, business intelligence and data-driven recommendations for all parties to drive continuous improvement and growth 

Creative & Editorial Services

Analysis & Business Intelligence

Analysis & Business Intelligence

Icon: Creative Services

Content calendars and process management ensure there’s always a fresh stream of content, with professional creative and editing services 

Through-Channel Marketing Graphic. Includes dynamic web content, social media syndication, email

For Vendors/Manufacturers

Dynamic vendor marketing content is syndicated across unlimited partner sites, social channels, through email & search. It is centrally managed, so always brand-compliant and current. Vendors control their campaigns while providing more value, building stronger loyalty with partners.

For Distributors

Distributors can orchestrate the channel marketing ecosystem. They consolidate and syndicate multivendor solution content through dozens, hundreds or even thousands of partners - fully automated, solution-oriented, centrally controlled, and always compliant.


For Channel Partners

An effortless "set it and forget it" single solution for accessing marketing campaigns and resources from multiple manufacturers, eliminating the need to manage a multitude of vendor content marketing portals and programs.

See how it works

Through-Channel Marketing as-a-Service - How it Works

Partnering with us improves your chance of success

Learn more

SOLUTION BRIEF: Through-Channel Marketing as-a-Service (pdf)Download
INFOGRAPHIC: 8 Reasons to Work With An Agency For Through-Channel Marketing (pdf)Download
Gartner Quote: Only 58% of marketers utilize their martech stack's potential.

Through-Channel Marketing Services for TCMA platform owners

If you've made a TCMA investment, you need to get it up and running, engage your partners, and deliver results.  If you need help getting your program off the ground, or executing specific features, we can bring the leadership, knowledge and skills to help you optimize your TCMA investment.

contact us to learn more

Expertise to help you optimize your investment

Organizational Alignment & Process Integration

Organizational Alignment & Process Integration

Organizational Alignment & Process Integration

Get internal alignment among your channel leaders, marketing, sales and operations teams. Map out and manage your marketing processes, integrating TCM requirements, resources and timelines

Content Management

Organizational Alignment & Process Integration

Organizational Alignment & Process Integration

We'll build and manage the content calendar with your team. We will manage the process, provide creative and editorial services as needed, or we can take ownership to fully build the content you need for web, social, email and search campaigns.

Google Ads for the Channel

Organizational Alignment & Process Integration

Partner Onboarding & Support

Extend your channel marketing beyond your partners' circles of influence to the total addressable market. Our proprietary technology enables a single Google Ads campaign for multiple partners, driving lower funnel search to local partners who are ready to fulfill demand.

Partner Onboarding & Support

Analytics, reporting & business intelligence

Partner Onboarding & Support

We'll provide tools and help you communicate the benefits of TCM to your partners, and facilitate a frictionless onboarding process. 

We will help to enable your partners' social presence and provide overall ongoing support for your partners

Email & Lead Management

Analytics, reporting & business intelligence

Analytics, reporting & business intelligence

We can be the third party to work with your partners on your email campaigns and lead management, bringing an additional level of trust for partners and ensuring all leads flow directly to them.

Analytics, reporting & business intelligence

Analytics, reporting & business intelligence

Analytics, reporting & business intelligence

We can help you with the analysis and reporting provided by your platform and provide an extra level of analysis. We can help you extract data-driven recommendations for program, process and content improvement.

Content Diversity

Additional Digital Marketing Services

Additional Digital Marketing Services

Sometimes partners want broader, industry-level content, or related non-brand content that can be integrated into the vendor's messages.. We can help. We are brand-agnostic and can bring new content (ex: blogs, social posts, assets) to create a more holistic offering.

Additional Digital Marketing Services

Additional Digital Marketing Services

Additional Digital Marketing Services

We can bring additional digital marketing expertise as needed for both you and your partners. We can provide SEO, SEM, graphic design, social selling, social media management, content development, blogs, website optimization and product information management. 

5 Keys to Through Channel Marketing Success INFOGRAPHIC

5 Keys to TCM Success Infographic (pdf)Download
Someone typing on a laptop, buying via eCommerce

Through-Channel eCommerce

Omnichannel is the path to share growth – from the beginning of the purchase journey to the final online sale. Through-Channel eCommerce (TCeC) enables vendors to implement an eCommerce application across their partner ecosystem, maintain product & brand control, and deliver the digital experience their buyers expect.

contact us to learn more
Through channel e-commerce graphic. Shows buyer purchasing through partner. Delivery from Vendor.

Manufacturers & Distributors

  • Control & manage the eCommerce store content across all partners
  • Leverage economies of scale & centralized inventory
  • Increases share of partner sales
  • Ability to expand partner product lines

Partners

  • Gets the full benefit of eCommerce store without the burden of store application management, logistics & order operations
  • Leverage the strength of their customer connections
  • Keeps digital business from straying to uncontrolled marketplaces

How TCeC can work for your channel ecosystem

Enable your partners with a centralized eCommerce sales model and partner-branded storefronts. Protect your channel and protect sales from leaking to unauthorized or uncontrolled marketplaces with a Through-Channel eCommerce (TCeC) solution.

We’re here to help.

Contact us for a no-obligation consultation.

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ASCENDX DIGITAL - TORONTO, SAN FRANCISCO

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