Through-Partner Marketing Managed Services
A complete through-partner marketing solution that drives digital excellence, increases customer engagement, drives leads and grows revenue – automated and at scale. Start small & pay as you go.
The technology – Partner Marketing Automation (PMA) – is a key enabler for vendors to drive their marketing through partners at scale. It includes syndicated web content and automated Email, social media, and search marketing.
Resource expertise is required to define the marketing and partner strategy, select the best platform, customize the capabilities, and configure for each vendor’s unique partner ecosystem. A team of people are needed to manage and integrate the program, build and customize content, manage the platform, onboard and support partners, and much more.
Processes must be definied and implemented to connect the Through-Partner Marketing program across the organization, integrate with established marketing operations, deliver campaigns, refresh content, and operate the PMA tools.
A complete solution. Fully managed and automated.
Dynamic Web Content
Integrated Email Marketing
Social Media Syndication
Centrally controlled vendor and solution showcase and landing pages syndicated on partner sites; with assets, video, and downloadable content for lead generation
Social Media Syndication
Integrated Email Marketing
Social Media Syndication
Automated social posts syndicated through partner social channels, elevating the partner’s digital presence, and driving traffic to vendor content on partner sites
Integrated Email Marketing
Integrated Email Marketing
Co-branded Search Campaigns
Automated Email nurture campaigns aligned with marketing content sent through partner accounts; driving traffic, and nurturing new and existing customers
Co-branded Search Campaigns
Analysis & Business Intelligence
Co-branded Search Campaigns
Proprietary technology enables a single Google Ads campaign with multiple partners, driving lower funnel search to partners who are ready to fulfill demand
Analysis & Business Intelligence
Analysis & Business Intelligence
Analysis & Business Intelligence
Automated and custom reporting, business intelligence and data-driven recommendations for all parties to drive continuous improvement and growth
Creative & Editorial Services
Analysis & Business Intelligence
Analysis & Business Intelligence
Content calendars and process management ensure there’s always a fresh stream of content, with professional creative and editing services
For Vendors/Manufacturers
Dynamic vendor marketing content is syndicated across unlimited partner sites, social channels, through email & search. It is centrally managed, so always brand-compliant and current. Vendors control their campaigns while providing more value, building stronger loyalty with partners.
For Channel Partners
An effortless solution for partners. Large partners can access campaigns while small/medium-sized partners can opt-in, connect, and let the automation do the work for them. It's easy and flexible.
For Distributors
Distributors can orchestrate the channel marketing ecosystem. They consolidate and syndicate multivendor solution content through dozens, hundreds or even thousands of partners - fully automated, solution-oriented, centrally controlled, and always compliant.