If you've made a TCMA investment, you need to get it up and running, engage your partners, and deliver results. If you need help getting your program off the ground or executing specific features, we can bring the leadership, knowledge, and skills to help you optimize your TCMA investment.
Our TCMA Start-Up Service is a holistic approach that sets you up for success. You will gain a solid understanding of the platform, tools, processes, and best practices. You will come away with a comprehensive strategy and plans to launch and manage your TCMA program for the long term.
At the end of our engagement, you’ll have a comprehensive through-partner marketing strategy specific to your business, a content plan, including a content calendar, resource plan, integration plans with sales and marketing teams, and a partner success plan for recruitment, onboarding and communication. The plans include the assets you’ll need to be successful inside your organization and with partners (best practices, templates, videos). You will also have a communication plan for partner, internal and management reporting.
We set up your portal with your brand, customize the partner experience for your business, and train your staff to use and maintain it.
If you need support with partner onboarding, our team can provide services to assist you.
This training is provided by Impartner University and is included with your TCMA subscription. We do not deliver technical user training.
We are experts in TCMA and can provide expertise where your team needs it most.
Contact us for a custom solution to suit your needs.
Get internal alignment among your channel leaders, marketing, sales and operations teams. Map out and manage your marketing processes, integrating TCM requirements, resources and timelines
We'll build and manage the content calendar with your team. We will manage the process, provide creative and editorial services as needed, or we can take ownership to fully build the content you need for web, social, email and search campaigns.
Extend your channel marketing beyond your partners' circles of influence to the total addressable market. Our proprietary technology enables a single Google Ads campaign for multiple partners, driving lower funnel search to local partners who are ready to fulfill demand.
We'll provide tools and help you communicate the benefits of TCM to your partners, and facilitate a frictionless onboarding process.
We will help to enable your partners' social presence and provide overall ongoing support for your partners
We can be the third party to work with your partners on your email campaigns and lead management, bringing an additional level of trust for partners and ensuring all leads flow directly to them.
We can help you with the analysis and reporting provided by your platform and provide an extra level of analysis. We can help you extract data-driven recommendations for program, process and content improvement.
Sometimes partners want broader, industry-level content, or related non-brand content that can be integrated into the vendor's messages.. We can help. We are brand-agnostic and can bring new content (ex: blogs, social posts, assets) to create a more holistic offering.
We can bring additional digital marketing expertise as needed for both you and your partners. We can provide SEO, SEM, graphic design, social selling, social media management, content development, blogs, website optimization and product information management.
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