At AscendX Digital, we believe in the value of partnerships. That’s why we have built a company around enabling digital excellence and growth for every player in the channel partner ecosystem - manufacturers, distributors and reseller partners.
We believe in the value of partnerships within our team, with our vendors, our partners and with our customers. We are open and collaborative, and believe that we can all win. Our partners and customers are at the heart of everything we do. We are better together.
The future of digital excellence in the channel is now. The strongest (and smartest) firms will thrive based on savvy, innovative digital strategies developed today, with consistent, powerful branding executed with and through their partners, across industries and around the world.
AscendX Digital can help you build a modern, digital, through-channel marketing strategy and ecosystem, fully aligned, and efficiently executed, that meets your customers in their digital journey. Automation, Artificial Intelligence and a deep understanding of partner needs drive an experience that delights your partners, and results that will delight you.
Founders
Sherry Foster, President & Co-founder
Sherry Foster, President & Co-founder
Sherry Foster, President & Co-founder
Sherry thrives in environments where she can help organizations be their best. She brings more than 30 years’ experience in the technology industry, including past executive roles in global marketing, sales and operations, leading teams through change, disruption, and digital transformation. Having worked for HP Inc., Hewlett-Packard Ent
Sherry thrives in environments where she can help organizations be their best. She brings more than 30 years’ experience in the technology industry, including past executive roles in global marketing, sales and operations, leading teams through change, disruption, and digital transformation. Having worked for HP Inc., Hewlett-Packard Enterprise, StarTech.com, and consulting with others, she has deep expertise working in the channel and understands the direct, indirect and online go-to-market models. Now leading AscendX Digital, Sherry can help companies and their partners of all sizes build and execute modern marketing strategies, and participate in the new digital economy.
Janice Roberts, Co-founder
Sherry Foster, President & Co-founder
Sherry Foster, President & Co-founder
Janice loves the synergy that comes from a highly functional Marketing team aligned with Sales. She grew up as a merchant, going through Macy’s Executive Management program, before moving on to hold leadership positions in multiple Fortune 100 companies, initially in Enterprise Sales, and then in B2B Technology Marketing. She brings to th
Janice loves the synergy that comes from a highly functional Marketing team aligned with Sales. She grew up as a merchant, going through Macy’s Executive Management program, before moving on to hold leadership positions in multiple Fortune 100 companies, initially in Enterprise Sales, and then in B2B Technology Marketing. She brings to the discussion over 20 years of strategic Marketing and Branding experience working with leaders like AT&T, NEC, Agilent Technologies, HP, and IBM, combined with the hard knocks and knowledge gained from emerging digital natives like SDS and Selleration.