FAQs
How does SEO improve my business?
- SEO is tangible work done to a website that strengthens its foundation and makes it more attractive to Search Engines. Think of it as marketing *to* Google. As a result, the website ranks higher and is more visible to prospective clients on Search Engines such as Google and Bing.
What is on-page vs. off-page SEO?
- Any work that’s done on the actual site such as titles, tags, descriptions, content, website structure, etc., is known as On-Page. Any work not done directly on the website, such as guest blog writing, link building, social sharing, and bookmarking is known as Off-Page.
How long does it take to get to Page One?
- Getting to Page One depends on a number of factors - how many keywords are in your campaign, the competitiveness of the keywords, your current rank position, your geography, industry, and how much effort is being made with your SEO campaign.
Should a company do SEO if they already rank?
- Absolutely! SEO is dynamic. Search rankings and results shift and change. Google is constantly updating and refining its algorithms, and it always wants to see new content. Also, as competition increases it’s important to stay on top of SEO so your website continues to be relevant. The best websites are doing SEO constantly to maintain and continue improving their rankings.
What if I stop doing SEO?
- The work done will last for a bit, but eventually companies that stop SEO see their ranking fall over time.
How often does Google update its algorithms?
- Google doesn't tell anyone outright, but every few months a major algorithm update seems to occur. In between, many small updates consistently appear. We monitor the changes and adjust our strategy to make sure we are always optimizing for the most current environment.
What are backlinks and why are they important?
- Backlinks are listings or content posts on external pages that link back you yours. They are important because they signal to Google/Bing/other search engines that your site has a high degree of credibility. Think of them as third-party "referrals" of your site's content and authority.
What is Guest Blogging?
- Guest blogging is when we post your authoritative content on third party sites. These are higly relevant and always link back to your site.
