About AscendX Digital
AscendX Digital is a channel marketing agency that helps companies get more from their partner ecosystems.
We specialize in through-partner marketing, building and managing partner marketing programs that make it easier for companies to engage partners, scale marketing activity, and measure results. From strategy and partner marketing automation to managed campaigns, MDF programs, content, and reporting, we bring together the people, processes, and technology needed to make channel marketing excel.
We also support your partners directly with education and direct marketing services that help them build their capabilities, reach more customers, and get greater value from your programs.Â
Our approach combines channel expertise with hands-on execution. We work alongside your team and your partners to keep programs active, improve participation, and continuously optimize performance.
Better partner experiences. Stronger marketing execution. Greater impact across your channel.Â
Founders
Sherry Foster, President & Co-founder
Sherry thrives in environments where she can help organizations be their best. She brings more than 30 years’ experience in the technology industry, including past executive roles in global marketing, sales and operations, leading teams through change, disruption, and digital transformation. Having worked for HP Inc., Hewlett-Packard Enterprise, StarTech.com, and consulting with others, she has deep expertise working in the channel and understands the direct, indirect and online go-to-market models. Now leading AscendX Digital, Sherry can help companies and their partners of all sizes build and execute modern marketing strategies, and participate in the new digital economy.
Janice Roberts, Co-founder
Janice loves the synergy that comes from a highly functional Marketing team aligned with Sales. She grew up as a merchant, going through Macy’s Executive Management program, before moving on to hold leadership positions in multiple Fortune 100 companies, initially in Enterprise Sales, and then in B2B Technology Marketing. She brings to the discussion over 20 years of strategic Marketing and Branding experience working with leaders like AT&T, NEC, Agilent Technologies, HP, and IBM, combined with the hard knocks and knowledge gained from emerging digital natives like SDS and Selleration.
We’re Here to Help.
Contact us to find out more