Through-Partner Marketing Services
Accelerate growth with the right mix of strategy, services, and technology. AscendX Digital makes it simple to launch campaigns, activate partners, and generate demand at scale.
Get Through-Partner Marketing Solutions in One of Two Ways:
1. PMA Technology + AscendX Digital Services
You own the Partner Marketing Automation (PMA) platform, and AscendX Digital manages and optimizes it for you. We handle the execution, content, partner onboarding & support, and platform operations—so you can stay focused on strategy and outcomes.
2. Through-Partner Marketing as a Service
No software to buy, no platform to learn. AscendX Digital delivers a fully managed through-partner marketing solution on the best-fit technology for your needs. With a flexible, pay-per-use model, you avoid upfront costs and scale seamlessly as your program grows.
With AscendX Digital services, you can:
Launch faster: Get programs up and running in weeks, not months.
Engage partners: Drive adoption with better experiences and active participation.
Free your team: We manage the heavy lifting - no new tech for your team to learn.
Reduce risk: Protect against turnover and resource gaps.
Deliver impact: Professional, automated campaigns that generate measurable results.
Through-Partner Marketing is More than Technology
Through-partner marketing is a holistic approach built on people, processes, and technology.
People
Our experts work with you to define strategy. We then configure platforms, build content, onboard partners, and manage operations.
Processes
Streamlined workflows connect partner marketing with your organization—ensuring smooth execution and continuous improvement.
Technology
We optimize Partner Marketing Automation (PMA) tools to deliver scalable, automated campaigns across email, web, social, and search.
Our Process Framework
We make through-partner marketing simple, scalable, and measurable. Our proven management framework ensures you are set up for success, and deliver impactful results for you and your partners.
See How It Works
Through-Channel Marketing as-a-Service - How it Works
Partnering with us improves your chance of success
PartnerVue™ - Make Impact Visible
Turn partner engagement into measurable impact
PartnerVue is AscendX Digital’s smart reporting tool that automatically emails partners each month with their Partner Marketing Automation (PMA) performance metrics. Partners see exactly how vendor investments are driving results across their campaigns, including:
Engagement: Email opens, click-throughs, and social impressions
Content Performance: Document downloads and landing page visits
Demand Generation: Leads received and pipeline impact
By communicating the value of vendor-funded marketing, PartnerVue deepens partner commitment, increases program participation, and builds long-term loyalty. Vendors gain the transparency they need to prove ROI and optimize future investments.
The ROI of Managed Through-Partner Marketing
How Do We Calculate the Return on Investment?
Basic PMA analytics can tell a brand which marketing messages and activities are resonating best and driving real engagement with buyers and partners. But at a deeper level, we calculate return on investment using 2 categories of attribution – directly attributable revenue, and indirectly attributable revenue. Dig into the details here.
ROI Calculator
If Through-Partner Marketing is something you think might benefit your business, but you need an ROI analysis, this calculator can help. Enter your own data and calculate your own results immediately.
What's in It for Partners?
Benefits for your partners
Through-Partner Marketing isn't just good for manufacturers and distributors. It's also good for partners. They can immediately leap into the digital customer journey and elevate their own brand online.
Watch the video to learn more.
We’re Here to Help.
Contact us to find out more