Insights & Blog

Explore industry trends, ideas, and expert commentary

Month: October 2022

Case Study: Multivendor Through-Channel Marketing

10/31/2022

Overview The customer journey has moved online, and since 2020, more than 80% of that journey has been digital – meaning that customers are increasingly searching, researching, comparing, and selecting products and services before ever connecting with a salesperson. In…

Through-Channel eCommerce is the next stage in Partner Marketing

10/05/2022

They say that necessity is the mother of invention, and we know that continues to be true. This is the story of a customer need, learning from mistakes, and the creation of a new, modern, eCommerce solution for the channel.…