ECOSYSTEMS
A Partner Marketing Desert is when you look across your partner ecosystem and don’t see your brand. Your product information, value proposition, solution collateral, and even your logo are hard, if not impossible, to find. You may even find your…
This is Part 1 of a 6-part series of Through-Partner Marketing Best Practices. Partner marketing touches many parts of an organization. To be successful, through-partner marketing (TPM) must communicate and coordinate early with each internal team. TPM touches corporate channel…
This is Part #5 of our Through-Partner Marketing (TPM) Best Practice Series. In this blog, we discuss the importance of a content strategy, and how to maintain consistent, current, and compliant content that powers your Through-Partner Marketing program. This blog…
This is Part #3 of our Through-Partner Marketing (TPM) Best Practice Series, where we will discuss partner communication – what, why, and how – and its importance to the success of your TPM program. The first partner communication will usually…
Companies spend a lot on search engine marketing. In 2022, advertisers spent over $162 billion on Google Search ads. Some of the biggest spenders fork out tens and even hundreds of millions of dollars each on paid search ads on Google every…
Here’s how one of our clients integrated Through-Channel Marketing (TCM) into their MDF program – and did it with (almost) zero new budget. The Challenge A large tech company with thousands of partners wanted to transform their MDF program to…