Insights & Blog

Explore industry trends, ideas, and expert commentary

Month: June 2024

TPM Best Practice Series – Integrate into Existing Processes

06/30/2024

This is Part #4 of our Through-Partner Marketing (TPM) Best Practice Series, where we will discuss the integration of processes between the Partner Marketing and Enablement teams and other internal Vendor organizations to reduce costs and increase effectiveness.     It’s important…

TPM Best Practice Series – Partner Communication

06/03/2024

This is Part #3 of our Through-Partner Marketing (TPM) Best Practice Series, where we will discuss partner communication – what, why, and how – and its importance to the success of your TPM program.   The first partner communication will usually…