MDF
This is Part 2 of a 6-part series of Through-Partner Marketing Best Practices. This blog isn’t just about funding a MarTech platform, or partner marketing services. It follows the same theme as Best Practice #1 (Cross-Functional Alignment) in that the…
Earlier this week we posted a question on LinkedIn… “What if your partners could rank at the TOP of Google search for YOUR solutions?” But what does that mean for a Vendor, and why should you care how your partners…
We are a little more than halfway through the year, a time when most leaders are taking stock of business, and Channel leaders are evaluating their partners and programs. You are probably seeing some good success, and there are probably…
Here’s how one of our clients integrated Through-Channel Marketing (TCM) into their MDF program – and did it with (almost) zero new budget. The Challenge A large tech company with thousands of partners wanted to transform their MDF program to…