Month: May 2023
Here’s how one of our clients integrated Through-Channel Marketing (TCM) into their MDF program – and did it with (almost) zero new budget. The Challenge A large tech company with thousands of partners wanted to transform their MDF program to…
Why do you give partners Market Development Funds (MDF)? Why does one partner get more than another? What is the ultimate goal of granting MDF? While these may seem like easy questions to answer, we would argue that they are…
The channel landscape is evolving to an ecosystem model. In a recent blog post by Jay McBain at Canalys, “Have the industry’s channel chiefs really moved to an ecosystem model?”, he makes the point that “there are dozens of moments that can be…