Best Practices and Insights
Buying a Partner Marketing Automation (PMA/TCMA) platform is a decisive moment for a brand. It’s a key enabler for a successful through-partner marketing strategy. It signals intent: In most cases, the decision is sound. PMA platforms are powerful, flexible, and…
As AI continues to reshape the way people search for and consume information, some marketers are wondering whether SEO remains relevant. It is, and some might say it’s more important than ever – for you and your partners. AI-enhanced search…
What leading partner marketers are doing differently, and how you can apply the same strategies. Partner marketing leaders are expected to influence revenue, build scalable programs, and improve the overall partner experience, all while proving ROI. And yet, many programs…
A Partner Marketing Desert is when you look across your partner ecosystem and don’t see your brand. Your product information, value proposition, solution collateral, and even your logo are hard, if not impossible, to find. You may even find your…
Whether your company has experienced layoffs, downsizing, or growth, all business leaders need to be strategic with their management of and investments in their people. For partner marketing leaders, their teams are usually lean, presenting unique challenges. In a recent survey we…
“MDF is a pain in the neck.” We hear this from partners, especially the long-tail, SMB partners all the time. But why do they get frustrated by your funding? Shouldn’t they LOVE it? After all, it’s a windfall/financial injection for…
Whether your company has experienced layoffs, downsizing, or growth, all business leaders need to be strategic with their management of and investments in their people. For partner marketing leaders, their teams are usually lean, presenting unique challenges. In a recent survey we…
This is Part 1 of a 6-part series of Through-Partner Marketing Best Practices. Partner marketing touches many parts of an organization. To be successful, through-partner marketing (TPM) must communicate and coordinate early with each internal team. TPM touches corporate channel…
This is Part #5 of our Through-Partner Marketing (TPM) Best Practice Series. In this blog, we discuss the importance of a content strategy, and how to maintain consistent, current, and compliant content that powers your Through-Partner Marketing program. This blog…
This is Part #3 of our Through-Partner Marketing (TPM) Best Practice Series, where we will discuss partner communication – what, why, and how – and its importance to the success of your TPM program. The first partner communication will usually…