Best Practices and Insights
This is Part 2 of a 6-part series of Through-Partner Marketing Best Practices. This blog isn’t just about funding a MarTech platform, or partner marketing services. It follows the same theme as Best Practice #1 (Cross-Functional Alignment) in that the…
Some time ago, we attended the ImpartnerCON conference where industry channel executives, experts, and agencies all came together to share best practices, trends, new technology, and innovative services in a collaborative forum environment. It was invigorating! Jay McBain, Chief Analyst…
Social Media is a great tool – and a necessary tool – for companies and sales teams of all sizes to join and utilize. In fact, it’s particularly helpful for SMBs because they can participate in the same networks as…
Earlier this week we posted a question on LinkedIn… “What if your partners could rank at the TOP of Google search for YOUR solutions?” But what does that mean for a Vendor, and why should you care how your partners…
We are a little more than halfway through the year, a time when most leaders are taking stock of business, and Channel leaders are evaluating their partners and programs. You are probably seeing some good success, and there are probably…
Companies spend a lot on search engine marketing. In 2022, advertisers spent over $162 billion on Google Search ads. Some of the biggest spenders fork out tens and even hundreds of millions of dollars each on paid search ads on Google every…
CIOs have been on a journey for years now. While the first version of cloud computing is said to have started in 1963, it really started to take hold in the late 1990s and early 2000s. Salesforce was the first big…
Here’s how one of our clients integrated Through-Channel Marketing (TCM) into their MDF program – and did it with (almost) zero new budget. The Challenge A large tech company with thousands of partners wanted to transform their MDF program to…
They say that necessity is the mother of invention, and we know that continues to be true. This is the story of a customer need, learning from mistakes, and the creation of a new, modern, eCommerce solution for the channel.…
Do you have QBRs with your partners? Do you have partner scorecards? If you evaluate, audit or score your partners, it’s likely that your SMB partners may not be completely set up for success. Here’s why, and a better path.…
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