Do you have QBRs with your partners? Do you have partner scorecards? If you evaluate, audit or score your partners, it’s likely that your SMB partners may not be completely set up for success. Here’s why, and a better path.…

The digital transformation of sales and marketing expands well beyond a company’s own direct marketing strategy – or at least, it should. The World Trade Organization has stated that 75% of world trade flows through indirect channels. For most manufacturers,…