If 75% of World Trade flows indirectly (source: WTO), how are your marketing strategy and digital marketing budget reflecting this reality?  Let’s do some math. Gartner says 2023 marketing budgets are up around 9.5% of revenue, and 56% of marketing budgets…

This is Part #6 (and the final piece) of our Through-Partner Marketing (TPM) Best Practice Series. In this blog, we discuss the challenges of measuring traditional partner marketing, how that can be solved, and the importance of communication across your…

This is Part #4 of our Through-Partner Marketing (TPM) Best Practice Series, where we will discuss the integration of processes between the Partner Marketing and Enablement teams and other internal Vendor organizations to reduce costs and increase effectiveness.     It’s important…

Why do you give partners Market Development Funds (MDF)?  Why does one partner get more than another? What is the ultimate goal of granting MDF? While these may seem like easy questions to answer, we would argue that they are…

The channel landscape is evolving to an ecosystem model.  In a recent blog post by Jay McBain at Canalys, “Have the industry’s channel chiefs really moved to an ecosystem model?”, he makes the point that “there are dozens of moments that can be…

Overview The customer journey has moved online, and since 2020, more than 80% of that journey has been digital – meaning that customers are increasingly searching, researching, comparing, and selecting products and services before ever connecting with a salesperson. In…

How a more customized product information content strategy may just be the ticket… Product Information Excellence in eCommerce is the optimization of information aligned to the customer’s digital buying journey. It ensures that every touch point with your organization enhances…

Successful eCommerce requires an Integrated Marketing approach. Marketing is as much an art as a science, and marketers have traditionally struggled with measuring ROI. Awareness activities don’t always generate clicks that you can track to revenue. If you double your…

ECommerce has accelerated faster than anyone could have predicted. According to McKinsey, in 2020, US e-commerce penetration saw 10 years’ growth in just 3 months. Globally, billions of buyers are researching, exploring, and purchasing goods and services online. Even when offline purchases are…

“Visual Identity is one of the most important aspects of the front-facing commerce business. Without clear direction on visual styling, typography, font selection, or color use, the brand begins to create confusion without even realizing it.” – BigCommerce.com How you present…