Insights & Blog

Explore industry trends, ideas, and expert commentary

Month: June 2023

You’re losing buyers via paid search every day

06/30/2023

Companies spend a lot on search engine marketing. In 2022, advertisers spent over $162 billion on Google Search ads.  Some of the biggest spenders fork out tens and even hundreds of millions of dollars each on paid search ads on Google every…

What CMOs can learn from CIOs and Cloud Computing

06/27/2023

CIOs have been on a journey for years now. While the first version of cloud computing is said to have started in 1963, it really started to take hold in the late 1990s and early 2000s. Salesforce was the first big…