TCMA / TPMA
Some time ago, we attended the ImpartnerCON conference where industry channel executives, experts, and agencies all came together to share best practices, trends, new technology, and innovative services in a collaborative forum environment. It was invigorating! Jay McBain, Chief Analyst…
We are a little more than halfway through the year, a time when most leaders are taking stock of business, and Channel leaders are evaluating their partners and programs. You are probably seeing some good success, and there are probably…
CIOs have been on a journey for years now. While the first version of cloud computing is said to have started in 1963, it really started to take hold in the late 1990s and early 2000s. Salesforce was the first big…
Here’s how one of our clients integrated Through-Channel Marketing (TCM) into their MDF program – and did it with (almost) zero new budget. The Challenge A large tech company with thousands of partners wanted to transform their MDF program to…
They say that necessity is the mother of invention, and we know that continues to be true. This is the story of a customer need, learning from mistakes, and the creation of a new, modern, eCommerce solution for the channel.…
Do you have QBRs with your partners? Do you have partner scorecards? If you evaluate, audit or score your partners, it’s likely that your SMB partners may not be completely set up for success. Here’s why, and a better path.…
The digital transformation of sales and marketing expands well beyond a company’s own direct marketing strategy – or at least, it should. The World Trade Organization has stated that 75% of world trade flows through indirect channels. For most manufacturers,…
So, you’re considering a through-channel marketing (TCM) solution. Great! Through-channel marketing helps you to get your messages out exponentially farther – with and through your partners – to reach more of your common end user customers on their digital path…
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