AscendX Digital
This is Part 1 of a 6-part series of Through-Partner Marketing Best Practices. Partner marketing touches many parts of an organization. To be successful, through-partner marketing (TPM) must communicate and coordinate early with each internal team. TPM touches corporate channel…
If 75% of World Trade flows indirectly (source: WTO), how are your marketing strategy and digital marketing budget reflecting this reality? Let’s do some math. Gartner says 2023 marketing budgets are up around 9.5% of revenue, and 56% of marketing budgets…
This is Part #5 of our Through-Partner Marketing (TPM) Best Practice Series. In this blog, we discuss the importance of a content strategy, and how to maintain consistent, current, and compliant content that powers your Through-Partner Marketing program. This blog…
This is Part #6 (and the final piece) of our Through-Partner Marketing (TPM) Best Practice Series. In this blog, we discuss the challenges of measuring traditional partner marketing, how that can be solved, and the importance of communication across your…
This is Part #4 of our Through-Partner Marketing (TPM) Best Practice Series, where we will discuss the integration of processes between the Partner Marketing and Enablement teams and other internal Vendor organizations to reduce costs and increase effectiveness. It’s important…
This is Part #3 of our Through-Partner Marketing (TPM) Best Practice Series, where we will discuss partner communication – what, why, and how – and its importance to the success of your TPM program. The first partner communication will usually…
This is Part 2 of a 6-part series of Through-Partner Marketing Best Practices. This blog isn’t just about funding a MarTech platform, or partner marketing services. It follows the same theme as Best Practice #1 (Cross-Functional Alignment) in that the…
Some time ago, we attended the ImpartnerCON conference where industry channel executives, experts, and agencies all came together to share best practices, trends, new technology, and innovative services in a collaborative forum environment. It was invigorating! Jay McBain, Chief Analyst…
Social Media is a great tool – and a necessary tool – for companies and sales teams of all sizes to join and utilize. In fact, it’s particularly helpful for SMBs because they can participate in the same networks as…
Earlier this week we posted a question on LinkedIn… “What if your partners could rank at the TOP of Google search for YOUR solutions?” But what does that mean for a Vendor, and why should you care how your partners…
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