AscendX Digital
We are a little more than halfway through the year, a time when most leaders are taking stock of business, and Channel leaders are evaluating their partners and programs. You are probably seeing some good success, and there are probably…
Companies spend a lot on search engine marketing. In 2022, advertisers spent over $162 billion on Google Search ads. Some of the biggest spenders fork out tens and even hundreds of millions of dollars each on paid search ads on Google every…
CIOs have been on a journey for years now. While the first version of cloud computing is said to have started in 1963, it really started to take hold in the late 1990s and early 2000s. Salesforce was the first big…
Here’s how one of our clients integrated Through-Channel Marketing (TCM) into their MDF program – and did it with (almost) zero new budget. The Challenge A large tech company with thousands of partners wanted to transform their MDF program to…
Why do you give partners Market Development Funds (MDF)? Why does one partner get more than another? What is the ultimate goal of granting MDF? While these may seem like easy questions to answer, we would argue that they are…
The channel landscape is evolving to an ecosystem model. In a recent blog post by Jay McBain at Canalys, “Have the industry’s channel chiefs really moved to an ecosystem model?”, he makes the point that “there are dozens of moments that can be…
Overview The customer journey has moved online, and since 2020, more than 80% of that journey has been digital – meaning that customers are increasingly searching, researching, comparing, and selecting products and services before ever connecting with a salesperson. In…
They say that necessity is the mother of invention, and we know that continues to be true. This is the story of a customer need, learning from mistakes, and the creation of a new, modern, eCommerce solution for the channel.…
Do you have QBRs with your partners? Do you have partner scorecards? If you evaluate, audit or score your partners, it’s likely that your SMB partners may not be completely set up for success. Here’s why, and a better path.…
The digital transformation of sales and marketing expands well beyond a company’s own direct marketing strategy – or at least, it should. The World Trade Organization has stated that 75% of world trade flows through indirect channels. For most manufacturers,…
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